Creative partner for this large UK structural engineering practice, Pell Frischmann. Evolving their brand and online digital.
Simpkin Burley produced a consolidated colour palette and guidance on its us, as well as new presentation templates, pictograms and photography guidelines. These were created for use throughout all departments of this UK-wide engineering company, allowing them to produce a consistent brand image in all marketing collateral. We also produced new recruitment advertising, sector brochures and a reconfigured website to elevate the brand and make the business more cohesive to its clients and stakeholders.
Pell Frischmann have welcomed their evolved brand, which has enabled them to portray themselves as a more design-based practice, and relate to their clients and collaborators in a language that speaks to them.
Brand identity and promotional literature for a financial services product
Thrive is a financial investment company, aiming to prove that you can be caring when thinking about money. Simpkin Burley were initially asked to create a brochure explaining the offer, but this developed to form a complete brand identity and associated marketing collateral.
We focused on simple, personal messages to make potential customers think about why they want to save. Instead of pushing the angle of only making themselves richer, we used the concepts of real people, personal connections and tactile interactions to create a connection between financial stability, family harmony, and an investment company that cares.
Manning Holden Architects
A brand design and naming for a Derbyshire based architectural practice specialising in residential design
We created a brand design and naming for Manning Holden, a Derbyshire architectural practice specialising in residential design. The business specialises in sustainable building practices and is family run. We steered the client to a name that included the founder and lead designers’ names. For a client to be working with a director whose name is ‘above the door of the company’ makes them feel like they’re talking to a senior architect and that their project is important. It also suggests collaboration and partnership within the practice.
Simpkin Burley chose to work with the business owners’ natural visual style and created a palette inspired by local architectural materials. We complemented this with simple but classic typography that reflects the business type and its aspirations to be an environmentally considerate designer.
Manning Holden Architects are growing in recognition and have been commissioned to design many residential buildings in their target Derbyshire area. The practice continues to expand, both in the scope of their projects and by employing local talent.
Manchester Airport Group
Creative partner for a UK-based international airport group
Simpkin Burley are a creative partner to Manchester Airport Group (MAG) and their marketing teams across two of their major international airports, Manchester and Stansted. As well as MAG ‘in-house’ campaigns we have also supplied creative for international travel brands such as Virgin Holidays and Singapore Airlines.
Working alongside MAG’s marketing team, we have created marketing and advertising campaigns, informational designs, promotion for their services and facilities and large scale signage and wayfinding.
Manchester Airport T3 Wall
Large Scale Infographic
At Manchester Airport we used the existing Manchester Airport brand in a fresh and bold way to create an information corridor to promote their pre-flight services. We divided a 24 metre terminal wall into individual ‘fly poster’ designs, creating visuals and messaging that spoke to people on the move.
Design Impact on the Move
The combination of striking imagery with simple statements that could be easily digested, we were able to communicate a lot of information in a concise way.
Airport Destinations Flyer
To raise awareness of the many routes offered by Manchester International Airport, Simpkin Burley designed a versatile flyer influenced by an airport departures board.
Event Marketing Collateral
The flyer was over the space of a year given different colour treatments as part of a couple of off-site events to promote the airport such as Manchester Pride and air industry events.
Price Guarantee Mark
A Mark of Quality
To promote food and beverage (F&B) tenants within their terminals, Manchester Airport engaged Simpkin Burley to design a price guarantee mark. The mark signified that operators of restaurants and bars were pricing competitively with the high street, dispelling the myth that airports tenants heavily mark up their F&B offer.
An Umbrella Brand
The mark was designed to sit with Manchester Airports F&B tenants brands. This meant considering versatility, shape, size and end-user applications.
With a working relationship dating back years we at Simpkin Burley pride ourselves on contributing to the strength of the Manchester Airport Group brand. It can sometimes be
Support for Business
Working behind the scenes we have also worked on business presentations and tender support to ensure that the business of Manchester Airport Group runs smoothly and profitably.
Kiran’s Spice Kits
Environmentally friendly packaging design for a range of home cooking kits.
Simpkin Burley designed a new identity and packaging design for Kiran’s Spice Kits. We created a new logo targeted at high-end customers. At the same time we positioned Kiran’s as a friendly brand that is easy to recognise on the shelf. The design uses a heart motif as an apostrophe to represent a promise of care for both customer and the environment. We then used the heart as an aperture to showcase the product on the retail packaging.
All materials are sourced from sustainable materials. This includes the ‘plastic’ bag that contains the product, which is made from wood pulp. The packaging is 100% biodegradable and recyclable.
Kiran’s Spice Kits are now stocked in high-end delicatessens. Retail sales have increased since the launch of the new brand and packaging design.
The Alternative Adviser
A bold and distinctive financial services brand design for a new type of wealth planning consultancy, aiming to do things differently.
Simpkin Burley designed a strong and brand for a UK financial planning consultancy. We used contemporary typography combined with a black and white colour palette to demonstrate a clarity of message. The bold style of the brand instils a strong sense of quality and trust. The concept of plain speaking advice is conveyed by a graphic device inspired by a keyboard shortcut.
The identity was then applied to a comprehensive suite of applications. This including stationery, corporate literature, a website, video marketing, office signage and an advertising campaign, as well as a monthly lifestyle magazine.
A Complete Brand Suite
One aspect of brand design that we’re really passionate about at Simpkin Burley is message. By ensuring all communications that a business produces is ‘on brand’, a message is sent that a business is professional, consistent, and cares about every detail. We believe consistency equals brand recognition.
Comprehensive Brand Suite
For The Alternative Adviser we created the brand guidelines to ensure the identity was applied consistently. For the brand launch, a full set of stationery was created which demonstrated the high-end nature of the business. Business cards, letterheads and postcards were all produced by A14 Print Finishing using embossed GF Smith Colorplan quality papers.
Simpkin Burley are on call on a regular basis for The Alternative Adviser for ad-hock marketing and design campaigns. This can be as simple as occasional advertising for forthcoming events or the production of a monthly lifestyle newsletter;
ESCape Magazine is a magazine containing articles that relate to the lifestyle the clients of The Alternative Adviser lead. Rather than a typical e-newsletter that a lot of businesses send out the client wanted to send something tailored to their clients in a format that demonstrated the care and personal touch that the business demonstrates through every action it takes along it’s customer journey.
A comprehensive residential branding project close to the waterside in Nottingham
Simpkin Burley created a comprehensive residential branding design for Pelham Waterside, a waterside residential development in Nottingham. Working alongside PR & Marketing agency Big Old House, for their client Pelham Homes, the project is designed to appeal to a target market of first-time buyers and families.
An extensive marketing campaign targeted the customer journey of home buying. Brand applications included a launch event, sales brochures, welcome pack, out of house advertising campaigns. On-site signage comprised of 75 metre site hoarding, branded flags, welcome totem sign, for sale/sold signs and even a custom made branded welcome mat!
The Design Concept
The True Nature of Waterside Living
This area of Nottingham has been transformed in recent years and there are many waterside developments. Many of these developments have with brands that represent water as a theme. Our concept was to do something different and show the true nature of waterside living. We designed a brand that visualised rich vegetation and a connection to nature because we believe this represents the true nature of a waterside experience.
A Contemporary Colour Palette
The colour palette featured colours found in contemporary interior design to appeal to the target audience. The same colour palette was later used by interior designers Claude Hooper in the showhome.