Manchester Airport Group
Creative partner, designing marketing and advertising campaigns for Manchester and Stansted International Airports
Simpkin Burley is a Manchester and Stansted International Airport creative partner to Manchester Airport Group (MAG). As well as ‘in-house’ campaigns we have also supplied creative for international travel brands such as Virgin Holidays and Singapore Airlines.
Working alongside MAG’s marketing team, we have created marketing and advertising campaigns, informational designs, promotion for their services and facilities, including large scale signage and wayfinding.
Manchester Airport T3 Wall
Large Scale Infographic
At Manchester Airport we used the existing Manchester Airport brand in a fresh and bold way to create an information corridor to promote their pre-flight services. We divided a 24 metres terminal wall into individual ‘fly poster’ designs, creating visuals and messaging that spoke to people on the move.
Design Impact on the Move
We combined striking imagery with simple statements that could easily be digested while walking. By taking this design approach, we were able to communicate a lot of information in a concise way.
To raise awareness of the many routes offered by Manchester International Airport, Simpkin Burley designed a versatile flyer. The design concept was influenced by an airport departures board.
Event Marketing Collateral
The flyer was designed to be updated and could be given different colour treatments to tie in with events that the airport attended as a business. The flyer was used at a several off-site events like Manchester Pride and events to promote their routes and services.
Price Guarantee Mark
A Mark of Quality
To promote food and beverage (F&B) tenants within their terminals, Manchester Airport engaged Simpkin Burley to design a price guarantee mark. The mark signified that operators of restaurants and bars were pricing competitively with the high street. The campaign aimed to dispel the myth that airports’ operators heavily mark up their food and beverages.
A Complementary Brand
The mark was designed to sit with Manchester Airports F&B tenants’ brands. This meant considering versatility, shape, size and end-user applications.
With a working relationship dating back years, Simpkin Burley’s mission has always been to contribute to the strength and clarity of the Manchester Airport Group brand. Working with the company’s existing corporate identity, we consider ourselves responsible for the presentation of MAG’s brand in a consistent and creative way. We aim to tell their story and enable them to communicate clearly.
Support for Business
Working behind the scenes we have also worked on business presentations and tender support to ensure that Manchester Airport Group’s business runs smoothly and profitably. We also provide on-hand support for some of their airline and F&B partners.
The Alternative Adviser
A bold and distinctive financial services brand design for a wealth planning business.
Simpkin Burley designed a visually strong brand for this financial planning business. We used contemporary type combined with a black and white colour palette to demonstrate our clients clarity of message. The bold style of the brand instils a strong sense of quality and trust. The concept of plain-speaking advice is conveyed by a graphic device inspired by a keyboard shortcut.
The identity was applied to an extensive suite of applications. This included stationery, corporate literature, a website, video marketing, office signage and advertising campaigns as well as a monthly lifestyle magazine.
A Complete Brand Suite
One aspect of brand design that we’re passionate about is ‘message’. By ensuring all business communications are ‘on brand’, a business looks professional, consistent with good attention to detail. We believe consistency leads to brand recognition.
Comprehensive Brand Suite
For this project we created brand guidelines to ensure the identity was applied consistently. For the brand launch, a full set of stationery was created which demonstrated the high-end nature of the business. Business cards, letterheads and postcards were all produced by A14 Print Finishing and used quality, embossed, GF Smith paper.
Simpkin Burley is on call for The Alternative Adviser for adhoc marketing and design campaigns. This can be as simple as occasional advertising for forthcoming events or the production of their monthly lifestyle magazine.
Escape Magazine contains articles that relate to the lifestyles of our client’s customers. Rather than a typical e-newsletter, our client wanted to share something that was special and tailored to their clients. The format of the magazine demonstrates a personal touch and attention to detail the business has designed into every step of their customer journey.
A comprehensive residential branding project close to the waterside in Nottingham
Simpkin Burley created a comprehensive residential branding design for Pelham Waterside, a housing development close to the River Trent in Nottingham. We worked alongside PR & Marketing agency Big Old House, for their client Pelham Homes. The project is designed to appeal to a target market of first-time buyers and families.
We targeted the customer journey of home buyers with an extensive marketing and advertising campaign. Brand applications included a launch event, sales brochures, welcome pack and advertising campaigns. On-site signage included a 75 metre site hoarding, branded flags, welcome totem signs, sold/for sale signs and even a custom made branded welcome mat!
The Design Concept
The Nature of Waterside Living
The waterside area of Nottingham has been transformed in recent years and there are now many new residential developments. Many of these projects have used identities that represent water as a theme. Our concept was to do something different and show the true nature of waterside living. We designed a brand that visualised rich vegetation and a connection to nature. We believe this represents the true nature of a waterside experience.
A Contemporary Colour Palette
We designed a colour palette that featured colours found in contemporary interior design so that the brand appealed to the target audience. The same colour palette was later used by interior designers Claude Hooper in the showhome which contributed further to the strength of the brand.
Wayfinding as a Methodology for Design
We believe that wayfinding is more than just a service that we provide. Throughout years in the design industry the way you design a wayfinding project has led us to work in a specific way and had a profound effect on our process. Because of this, we wanted to explain what it is and how it can improve your design project.
What is Wayfinding?
A Built Environment Dicipline
People often ask whether wayfinding is a made up word or an ‘Americanism’. Neither is true. In fact, it’s an industry recognised term for design that most people use every day without even realising. Wayfinding is an aid for navigating an environment. This can be anything from an arrow in a corridor to a complex set of designs for a series of built spaces.
A Way of Thinking
Once you start figuring out what people want, where they need to go, and how they’re likely to try to get there, wayfinding can become a useful tool. This process can also be applied to websites, adverts or brochures.
How Can Wayfinding Benefit All Design Processes?
The design process behind wayfinding allows designers to think about the end user and consider what they might want to know at any given point. In wayfinding design, we call this ‘selective disclosure’. It means placing information only where and when people need to see it. It also means not adding anything that isn’t needed and could distract someone.
By thinking in this way, you can create an intuitive user experience. This can lead to, increased revenue, higher footfall, repeat custom and better trust in a brand.
A Built Environment Specialist
The built environment relies on wayfinding to complement the layouts of spaces and make them easy to navigate.
Simpkin Burley’s Expertise
Simpkin Burley’s Founder and Creative Director, Dan Simpkin, has lots of experience with wayfinding tactics. He has worked in the architecture industry for almost 20 years. This is why customer journey plays a key role in Simpkin Burley’s approach to all the creative work they create for their clients.
Added Value for Your Project
A Better Thought Process
It’s easy for a graphic designer to go through the motions in terms of research, concept design and developing ideas to create a perfectly adequate design.
There is a Better Way
However, using wayfinding as a methodology for design allows us to plan customer journeys for a number of target customer journey types and incorporate their needs into the final design. This often makes a more rounded design and allows us to engage with people in a way that others aren’t.
Find Your Way With Us
Wayfinding allows us to take a step back from a client’s brief and determine creative solutions that improve the final design and surpass our clients expectations.
If you’re interested in developing your business or development’s brand identity, get in touch. We can help you to lead your customers on a meaningful and rewarding journey.