Manchester Airport Group
Creative partner for a UK-based international airport group
Simpkin Burley are a creative partner to Manchester Airport Group (MAG) and their marketing teams across two of their major international airports, Manchester and Stansted. As well as MAG ‘in-house’ campaigns we have also supplied creative for international travel brands such as Virgin Holidays and Singapore Airlines.
Working alongside MAG’s marketing team, we have created marketing and advertising campaigns, informational designs, promotion for their services and facilities and large scale signage and wayfinding.
Manchester Airport T3 Wall
Large Scale Infographic
At Manchester Airport we used the existing Manchester Airport brand in a fresh and bold way to create an information corridor to promote their pre-flight services. We divided a 24 metre terminal wall into individual ‘fly poster’ designs, creating visuals and messaging that spoke to people on the move.
Design Impact on the Move
The combination of striking imagery with simple statements that could be easily digested, we were able to communicate a lot of information in a concise way.
Airport Destinations Flyer
To raise awareness of the many routes offered by Manchester International Airport, Simpkin Burley designed a versatile flyer influenced by an airport departures board.
Event Marketing Collateral
The flyer was over the space of a year given different colour treatments as part of a couple of off-site events to promote the airport such as Manchester Pride and air industry events.
Price Guarantee Mark
A Mark of Quality
To promote food and beverage (F&B) tenants within their terminals, Manchester Airport engaged Simpkin Burley to design a price guarantee mark. The mark signified that operators of restaurants and bars were pricing competitively with the high street, dispelling the myth that airports tenants heavily mark up their F&B offer.
An Umbrella Brand
The mark was designed to sit with Manchester Airports F&B tenants brands. This meant considering versatility, shape, size and end-user applications.
With a working relationship dating back years we at Simpkin Burley pride ourselves on contributing to the strength of the Manchester Airport Group brand. It can sometimes be
Support for Business
Working behind the scenes we have also worked on business presentations and tender support to ensure that the business of Manchester Airport Group runs smoothly and profitably.
The Alternative Adviser
A bold and distinctive financial services brand design for a new type of wealth planning consultancy, aiming to do things differently.
Simpkin Burley designed a strong and brand for a UK financial planning consultancy. We used contemporary typography combined with a black and white colour palette to demonstrate a clarity of message. The bold style of the brand instils a strong sense of quality and trust. The concept of plain speaking advice is conveyed by a graphic device inspired by a keyboard shortcut.
The identity was then applied to a comprehensive suite of applications. This including stationery, corporate literature, a website, video marketing, office signage and an advertising campaign, as well as a monthly lifestyle magazine.
A Complete Brand Suite
One aspect of brand design that we’re really passionate about at Simpkin Burley is message. By ensuring all communications that a business produces is ‘on brand’, a message is sent that a business is professional, consistent, and cares about every detail. We believe consistency equals brand recognition.
Comprehensive Brand Suite
For The Alternative Adviser we created the brand guidelines to ensure the identity was applied consistently. For the brand launch, a full set of stationery was created which demonstrated the high-end nature of the business. Business cards, letterheads and postcards were all produced by A14 Print Finishing using embossed GF Smith Colorplan quality papers.
Simpkin Burley are on call on a regular basis for The Alternative Adviser for ad-hock marketing and design campaigns. This can be as simple as occasional advertising for forthcoming events or the production of a monthly lifestyle newsletter;
ESCape Magazine is a magazine containing articles that relate to the lifestyle the clients of The Alternative Adviser lead. Rather than a typical e-newsletter that a lot of businesses send out the client wanted to send something tailored to their clients in a format that demonstrated the care and personal touch that the business demonstrates through every action it takes along it’s customer journey.
A comprehensive residential branding project close to the waterside in Nottingham
Simpkin Burley created a comprehensive residential branding design for Pelham Waterside, a waterside residential development in Nottingham. Working alongside PR & Marketing agency Big Old House, for their client Pelham Homes, the project is designed to appeal to a target market of first-time buyers and families.
An extensive marketing campaign targeted the customer journey of home buying. Brand applications included a launch event, sales brochures, welcome pack, out of house advertising campaigns. On-site signage comprised of 75 metre site hoarding, branded flags, welcome totem sign, for sale/sold signs and even a custom made branded welcome mat!
The Design Concept
The True Nature of Waterside Living
This area of Nottingham has been transformed in recent years and there are many waterside developments. Many of these developments have with brands that represent water as a theme. Our concept was to do something different and show the true nature of waterside living. We designed a brand that visualised rich vegetation and a connection to nature because we believe this represents the true nature of a waterside experience.
A Contemporary Colour Palette
The colour palette featured colours found in contemporary interior design to appeal to the target audience. The same colour palette was later used by interior designers Claude Hooper in the showhome.
Wayfinding as a Methodology for Design
We believe that wayfinding is more than just a service that we provide. Throughout years in the design industry the way you design a wayfinding project has led us to work in a specific way and had a profound effect on our process. Because of this, we wanted to explain what it is and how it can improve your design project.
What is Wayfinding?
A Built Environment Dicipline
People often ask whether wayfinding is a made up word or an ‘Americanism’. Neither is true. In fact, it’s an industry recognised term for design that most people use every day without even realising. Wayfinding is an aid for navigating an environment. This can be anything from an arrow in a corridor to a complex set of designs for a series of built spaces.
A Way of Thinking
Once you start figuring out what people want, where they need to go, and how they’re likely to try to get there, wayfinding can become a useful tool. This process can also be applied to websites, adverts or brochures.
How Can Wayfinding Benefit All Design Processes?
The design process behind wayfinding allows designers to think about the end user and consider what they might want to know at any given point. In wayfinding design, we call this ‘selective disclosure’. It means placing information only where and when people need to see it. It also means not adding anything that isn’t needed and could distract someone.
By thinking in this way, you can create an intuitive user experience. This can lead to, increased revenue, higher footfall, repeat custom and better trust in a brand.
A Built Environment Specialist
The built environment relies on wayfinding to complement the layouts of spaces and make them easy to navigate.
Simpkin Burley’s Expertise
Simpkin Burley’s Founder and Creative Director, Dan Simpkin, has lots of experience with wayfinding tactics. He has worked in the architecture industry for almost 20 years. This is why customer journey plays a key role in Simpkin Burley’s approach to all the creative work they create for their clients.
Added Value for Your Project
A Better Thought Process
It’s easy for a graphic designer to go through the motions in terms of research, concept design and developing ideas to create a perfectly adequate design.
There is a Better Way
However, using wayfinding as a methodology for design allows us to plan customer journeys for a number of target customer journey types and incorporate their needs into the final design. This often makes a more rounded design and allows us to engage with people in a way that others aren’t.
Find Your Way With Us
Wayfinding allows us to take a step back from a client’s brief and determine creative solutions that improve the final design and surpass our clients expectations.
If you’re interested in developing your business or development’s brand identity, get in touch. We can help you to lead your customers on a meaningful and rewarding journey.