Manchester Airport Group
Creative partner, designing marketing and advertising campaigns for Manchester and Stansted International Airports
Project
Simpkin Burley is a Manchester and Stansted International Airport creative partner to Manchester Airport Group (MAG). As well as ‘in-house’ campaigns we have also supplied creative for international travel brands such as Virgin Holidays and Singapore Airlines.
Working alongside MAG’s marketing team, we have created marketing and advertising campaigns, informational designs, promotion for their services and facilities, including large scale signage and wayfinding.
Manchester Airport T3 Wall
Large Scale Infographic
At Manchester Airport we used the existing Manchester Airport brand in a fresh and bold way to create an information corridor to promote their pre-flight services. We divided a 24 metres terminal wall into individual ‘fly poster’ designs, creating visuals and messaging that spoke to people on the move.
Design Impact on the Move
We combined striking imagery with simple statements that could easily be digested while walking. By taking this design approach, we were able to communicate a lot of information in a concise way.
Destinations Campaign
Promotion
To raise awareness of the many routes offered by Manchester International Airport, Simpkin Burley designed a versatile flyer. The design concept was influenced by an airport departures board.
Event Marketing Collateral
The flyer was designed to be updated and could be given different colour treatments to tie in with events that the airport attended as a business. The flyer was used at a several off-site events like Manchester Pride and events to promote their routes and services.
Price Guarantee Mark
A Mark of Quality
To promote food and beverage (F&B) tenants within their terminals, Manchester Airport engaged Simpkin Burley to design a price guarantee mark. The mark signified that operators of restaurants and bars were pricing competitively with the high street. The campaign aimed to dispel the myth that airports’ operators heavily mark up their food and beverages.
A Complementary Brand
The mark was designed to sit with Manchester Airports F&B tenants’ brands. This meant considering versatility, shape, size and end-user applications.
Creative Partner
Brand Guardians
With a working relationship dating back years, Simpkin Burley’s mission has always been to contribute to the strength and clarity of the Manchester Airport Group brand. Working with the company’s existing corporate identity, we consider ourselves responsible for the presentation of MAG’s brand in a consistent and creative way. We aim to tell their story and enable them to communicate clearly.
Support for Business
Working behind the scenes we have also worked on business presentations and tender support to ensure that Manchester Airport Group’s business runs smoothly and profitably. We also provide on-hand support for some of their airline and F&B partners.
Foodiie Packaging & Branding
Packaging and branding design for Foodiie, a home cooking retail brand.
Project
Simpkin Burley designed a new identity and packaging design for Foodiie. We positioned Foodiie as a friendly looking brand that would attract the target audience of high-end, food lovers. Then, we created a new logo that uses a heart motif within the design to represent a promise of care for both customers and also for the environment. The same heart icon was also used as an aperture to showcase the product on the retail packaging.
All materials are made from sustainable products. This includes the ‘plastic’ bag that contains all the spices, which is made from wood pulp. The packaging is 100% biodegradable and recyclable.
Foodiie Spice Kits are now stocked in high-end delicatessens. Retail sales have increased since the launch of the new brand and packaging design.
A New Logo
Repositioning
After entering the market as Kiran’s Spice Kits the company decided they wanted a name that was less personal and more marketable. The new name required the brand to evolve to be easier to see on the retail shelf.
Logo Design
The existing brand typeface was not suitable for the new name so we created a new logo. We chose a bold typeface and retained the familiar heart motif for the letter ‘i’. This gave the updated packaging a whole new personality. The retail packaging became a more confident in feel and more visible, whether on a deli or kitchen shelf.
Scalable Retail Packaging
Beauty on a Budget
We designed the Foodiie packaging to be economical to produce as well as tactile to hold and eye catching in a retail environment. The cost-effective setup was achieved by working with our printers to create a net that could be reasonably produced at all scales. This in turn meant that the business could be scaled up when the client was ready to grow their business further.
London City Airport
A B2B marketing campaign for London City Airport’s terminal for the future
Project
We created a B2B campaign creative for London City Airport’s terminal for the future. The airport wanted a way of promoting their new retail and leisure space to potential tenants to give a true sense of what to expect. The campaign features contemporary London design because, like the forthcoming terminal, this reflects the essence of the city.
Bold infographics, famous London quotes and a strong sense of storytelling enabled London City Airport Group to convey complex information. This enabled the business to market their offer to potential partners and enhance their brand.
B2B Marketing for Property
Customer Journey
Selling tenant space within a built environment is an area of expertise for us at Simpkin Burley. The London City Airport B2B marketing campaign walks potential tenants through the tender process in an easy-to-understand way. This was designed to increase the number of applicants for space and lead to better quality tenants.
Build Environment Specialists
Our team has over twenty years’ experience in designing marketing material to sell property together with understanding the customer journey of the built environment industry.
