Wayfinding as a Methodology for Design

Wayfinding Design by Simpkin Burley

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Introduction

We believe that wayfinding is more than just a service that we provide. Throughout years in the design industry the way you design a wayfinding project has led us to work in a specific way and had a profound effect on our process. Because of this, we wanted to explain what it is and how it can improve your design project.

London sign design
Wayfinding Methodology
Simpkin Burley Wayfinding Projects
Simpkin Burley Creative Process

Successful Destination Branding Design

Amsterdam flag design

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Introduction

Much like branding for businesses, city branding design is the promise of a set of values, making a location seem attractive and desirable. The brief could be to attract tourists, present a certain lifestyle or activity, or to encourage people to live somewhere.

By communicating the offer in terms of a particular experience or way of life, people are able to align themselves with the sense of community that is being portrayed.

Here are a few case studies that we think demonstrate how powerful branding for destinations can be…

I Love NY Brand
I amsterdam City Brand
Digbeth brand
Pelham Waterside development brand

Sustainability and Graphic Design

Plastic Free Kiran's Packaging Design

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Introduction

There is an increasing desire and pressure for companies worldwide to acknowledge their corporate responsibilities when it comes to the environment. Businesses can adopt sustainable practices to minimise the effects they are having on the world.

While it might not be the first industry that springs to mind when you think of sustainability, there are plenty of areas where creative industries, particularly graphic designers, can do their bit for the good of the planet.

Strata Homes Presentation Box
Sustainable Packaging Design
Kirans Sustainable Packaging Design
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