Pelham Waterside Branding
A comprehensive residential branding project close to the waterside in Nottingham
Project
Simpkin Burley created a comprehensive residential branding design for Pelham Waterside, a housing development close to the River Trent in Nottingham. We worked alongside PR & Marketing agency Big Old House, for their client Pelham Homes. The project is designed to appeal to a target market of first-time buyers and families.
We targeted the customer journey of home buyers with an extensive marketing and advertising campaign. Brand applications included a launch event, sales brochures, welcome pack and advertising campaigns. On-site signage included a 75 metre site hoarding, branded flags, welcome totem signs, sold/for sale signs and even a custom made branded welcome mat!
The Design Concept
The Nature of Waterside Living
The waterside area of Nottingham has been transformed in recent years and there are now many new residential developments. Many of these projects have used identities that represent water as a theme. Our concept was to do something different and show the true nature of waterside living. We designed a brand that visualised rich vegetation and a connection to nature. We believe this represents the true nature of a waterside experience.
A Contemporary Colour Palette
We designed a colour palette that featured colours found in contemporary interior design so that the brand appealed to the target audience. The same colour palette was later used by interior designers Claude Hooper in the showhome which contributed further to the strength of the brand.
Project Team
Architecture: CPMG Architects
Interior Design: Claude Hooper
Construction: United Living
Marketing & PR: Big Old House
Photography: Appature Images
Other projects you might be interested in...
A bespoke presentation for high-end housing developer, Strata Homes. This high level tender was presented to Sheffield City Council.
- Campaign Creative
- Graphic Design
- Packaging Design
Simpkin Burley are a creative partner of Manchester Airport Group. We have designed marketing and advertising campaigns for both Manchester and Stansted international airports.
- Graphic Design
- Campaign Creative
- Signage & Wayfinding
We created a B2B campaign creative for London City Airport’s terminal for the future. The project promoted their new retail and leisure space to potential tenants using the theme of contemporary London design.
- Campaign Creative
- Graphic Design