Creative partner for this large UK structural engineering practice, Pell Frischmann. Evolving their brand and online digital.
Simpkin Burley produced a consolidated colour palette and guidance on its us, as well as new presentation templates, pictograms and photography guidelines. These were created for use throughout all departments of this UK-wide engineering company, allowing them to produce a consistent brand image in all marketing collateral. We also produced new recruitment advertising, sector brochures and a reconfigured website to elevate the brand and make the business more cohesive to its clients and stakeholders.
Pell Frischmann have welcomed their evolved brand, which has enabled them to portray themselves as a more design-based practice, and relate to their clients and collaborators in a language that speaks to them.
Brand identity and promotional literature for a financial services product
Thrive is a financial investment company, aiming to prove that you can be caring when thinking about money. Simpkin Burley were initially asked to create a brochure explaining the offer, but this developed to form a complete brand identity and associated marketing collateral.
We focused on simple, personal messages to make potential customers think about why they want to save. Instead of pushing the angle of only making themselves richer, we used the concepts of real people, personal connections and tactile interactions to create a connection between financial stability, family harmony, and an investment company that cares.
Manning Holden Architects
A brand design and naming for a Derbyshire based architectural practice specialising in residential design
We created a brand design and naming for Manning Holden, a Derbyshire architectural practice specialising in residential design. The business specialises in sustainable building practices and is family run. We steered the client to a name that included the founder and lead designers’ names. For a client to be working with a director whose name is ‘above the door of the company’ makes them feel like they’re talking to a senior architect and that their project is important. It also suggests collaboration and partnership within the practice.
Simpkin Burley chose to work with the business owners’ natural visual style and created a palette inspired by local architectural materials. We complemented this with simple but classic typography that reflects the business type and its aspirations to be an environmentally considerate designer.
Manning Holden Architects are growing in recognition and have been commissioned to design many residential buildings in their target Derbyshire area. The practice continues to expand, both in the scope of their projects and by employing local talent.
Manchester Airport Group
Creative partner for a UK-based international airport group
Simpkin Burley are a creative partner to Manchester Airport Group (MAG) and their marketing teams across two of their major international airports, Manchester and Stansted. As well as MAG ‘in-house’ campaigns we have also supplied creative for international travel brands such as Virgin Holidays and Singapore Airlines.
Working alongside MAG’s marketing team, we have created marketing and advertising campaigns, informational designs, promotion for their services and facilities and large scale signage and wayfinding.
Manchester Airport T3 Wall
Large Scale Infographic
At Manchester Airport we used the existing Manchester Airport brand in a fresh and bold way to create an information corridor to promote their pre-flight services. We divided a 24 metre terminal wall into individual ‘fly poster’ designs, creating visuals and messaging that spoke to people on the move.
Design Impact on the Move
The combination of striking imagery with simple statements that could be easily digested, we were able to communicate a lot of information in a concise way.
Airport Destinations Flyer
To raise awareness of the many routes offered by Manchester International Airport, Simpkin Burley designed a versatile flyer influenced by an airport departures board.
Event Marketing Collateral
The flyer was over the space of a year given different colour treatments as part of a couple of off-site events to promote the airport such as Manchester Pride and air industry events.
Price Guarantee Mark
A Mark of Quality
To promote food and beverage (F&B) tenants within their terminals, Manchester Airport engaged Simpkin Burley to design a price guarantee mark. The mark signified that operators of restaurants and bars were pricing competitively with the high street, dispelling the myth that airports tenants heavily mark up their F&B offer.
An Umbrella Brand
The mark was designed to sit with Manchester Airports F&B tenants brands. This meant considering versatility, shape, size and end-user applications.
With a working relationship dating back years we at Simpkin Burley pride ourselves on contributing to the strength of the Manchester Airport Group brand. It can sometimes be
Support for Business
Working behind the scenes we have also worked on business presentations and tender support to ensure that the business of Manchester Airport Group runs smoothly and profitably.
A bespoke presentation for a high-end housing developer
We designed a canvas bespoke presentation box and super-sized book to demonstrate the scale of the project and to showcase the proposals at an appropriate scale. Art directing specially commissioned photography for the project, we were able to incorporate the rich texture and heritage of the post-industrial Sheffield into the design to convey a picture of the city quarter’s future potential.
Working alongside an expert team of masterplanners, architects and landscape designers, the proposal analysed the history of Attercliffe, reviewed the City of Sheffield vision for the area, and utilised socio-economic understanding to create a development that would fit seamlessly into the wider area, kick-starting further regeneration.
London City Airport
A B2B marketing campaign to take retail and leisure development to market pre-development
London City Airport is creating a terminal for the future and wanted a way of promoting their new retail and leisure space to potential tenants.
Giving a true sense of what to expect, the B2B marketing campaign employed a combination of personality and contemporary London design that, like the forthcoming terminal, reflects the essence of the city.
Bold infographics, famous London quotes and a strong sense of storytelling enabled London City Airport Group to convey complex information to potential partners and enhance their brand.
The Alternative Adviser
A bold and distinctive financial services brand design for a new type of wealth planning consultancy, aiming to do things differently.
Simpkin Burley designed a strong and brand for a UK financial planning consultancy. We used contemporary typography combined with a black and white colour palette to demonstrate a clarity of message. The bold style of the brand instils a strong sense of quality and trust. The concept of plain speaking advice is conveyed by a graphic device inspired by a keyboard shortcut.
The identity was then applied to a comprehensive suite of applications. This including stationery, corporate literature, a website, video marketing, office signage and an advertising campaign, as well as a monthly lifestyle magazine.
A Complete Brand Suite
One aspect of brand design that we’re really passionate about at Simpkin Burley is message. By ensuring all communications that a business produces is ‘on brand’, a message is sent that a business is professional, consistent, and cares about every detail. We believe consistency equals brand recognition.
Comprehensive Brand Suite
For The Alternative Adviser we created the brand guidelines to ensure the identity was applied consistently. For the brand launch, a full set of stationery was created which demonstrated the high-end nature of the business. Business cards, letterheads and postcards were all produced by A14 Print Finishing using embossed GF Smith Colorplan quality papers.
Simpkin Burley are on call on a regular basis for The Alternative Adviser for ad-hock marketing and design campaigns. This can be as simple as occasional advertising for forthcoming events or the production of a monthly lifestyle newsletter;
ESCape Magazine is a magazine containing articles that relate to the lifestyle the clients of The Alternative Adviser lead. Rather than a typical e-newsletter that a lot of businesses send out the client wanted to send something tailored to their clients in a format that demonstrated the care and personal touch that the business demonstrates through every action it takes along it’s customer journey.
A comprehensive residential branding project close to the waterside in Nottingham
Simpkin Burley created a comprehensive residential branding design for Pelham Waterside, a waterside residential development in Nottingham. Working alongside PR & Marketing agency Big Old House, for their client Pelham Homes, the project is designed to appeal to a target market of first-time buyers and families.
An extensive marketing campaign targeted the customer journey of home buying. Brand applications included a launch event, sales brochures, welcome pack, out of house advertising campaigns. On-site signage comprised of 75 metre site hoarding, branded flags, welcome totem sign, for sale/sold signs and even a custom made branded welcome mat!
The Design Concept
The True Nature of Waterside Living
This area of Nottingham has been transformed in recent years and there are many waterside developments. Many of these developments have with brands that represent water as a theme. Our concept was to do something different and show the true nature of waterside living. We designed a brand that visualised rich vegetation and a connection to nature because we believe this represents the true nature of a waterside experience.
A Contemporary Colour Palette
The colour palette featured colours found in contemporary interior design to appeal to the target audience. The same colour palette was later used by interior designers Claude Hooper in the showhome.
New #DesignersClub Event for Nottingham
Simpkin Burley collaborated with co-working space, Works Social, to hold a new #DesignersClub event for the design community in Nottingham.
Setting the challenge of designing a movie or music poster, local designers and illustrators were invited to submit their entries. The work was celebrated at an evening of fun where like-minded creatives could celebrate the work.
Pitching their pencils, palettes and pantones against each other were a range of local creatives, all with their own unique style and take on the brief. From The Long Good Friday to Pan’s Labyrinth and Ferris Bueller’s Day Off, all genres of movie and music posters were given a makeover. Each posters was shown on screen and chatted through during the evening in an encouraging and informal way.
Dan Simpkin from Simpkin Burley, who co-hosted #DesignersClub said: “It’s something we’ve been thinking about for a while. We wanted to see if there was an appetite for this sort of event in Nottingham. We’ve been blown away by everyone’s enthusiasm and the standard of all the entries. We’re really lucky to have such diverse talent in Nottingham.”
A Creative Community
People shared their stories and inspiration behind their designs. Many people said how much they enjoyed working on a project because it was purely for fun and for their design merit.
Hosting the Event
Han van Oudheusden co-founder at Works Social and freelance designer said: “All entries were to such a high standard. They all made it onto the Works Social wall of fame in our outdoor space. The winning three, got extra exposure and were posted by the designers themselves in the culmination of the event, a live fly posting.
The feedback from all who attended was overwhelmingly positive and we think we’ll have more events in the future. Keep ‘em peeled for details of our next event.”
Shoutout to the Designers…
A big shout out to all those who entered and supported the first #DesignersClub event in Nottingham.
Check out more of their talent on the following Instagram profiles:
Sustainability and Graphic Design
There is an increasing desire and pressure for companies worldwide to acknowledge their corporate responsibilities when it comes to the environment. Businesses can adopt sustainable practices to minimise the effects they are having on the world.
While it might not be the first industry that springs to mind when you think of sustainability, there are plenty of areas where creative industries, particularly graphic designers, can do their bit for the good of the planet.
While technology is enabling us all to become paperless, there’s no denying that print still makes up a lot of the design industry’s output. Along with cutting down trees and using electricity, metal is also used in the production process. This can sometimes be overlooked.
Turning a Negative into a Positive
We think the attitude towards print could become a positive one. If we as designers, can create something that a recipient treasures and keep, rather than throw away, we can better justify printing.
Choose Sustainable Materials
Choice of Materials
It’s worth sourcing a sustainable paper manufacturer that is certified by a body such as the SFI, FSC or PEFC. Avoid using virgin materials, and use chlorine-free paper to reduce the harmful impact on the environment.
Re-use and Recycle
Whenever you use paper, ensure that as much as possible is recycled afterwards. Minimise the use of UV or foil coatings that might stop the finished product being recycled.
Use VOC-free ink
Some inks used in printing contain pollutants or volatile organic compounds (VOCs). These are harmful to the environment. Only use VOC-free inks and check that all the printers that you work with do the same.
It’s also important to minimise your use of ink by only printing where necessary. When designing printed materials, reduce bleed to minimise ink and paper wastage. This could have a good knock-on effect for the design project. Often we prefer a more minimal approach to design so the client’s message can achieve greater clarity.
Minimise Energy Consumption
Graphic designers often use powerful, high-spec’ computers that use a lot of electricity. This is on top of the energy required for lighting and heating. You can offset this consumption by choosing energy-efficient options. Turn lights and equipment off when they are not being used and switch to a green energy supply.
Our Mac’s are positioned close to natural light to avoid reliance on electrical lighting and all screens are chosen for their low energy credentials.
Provide Eco-friendly Options
Sustainability Built in to Our Process
Offering eco-friendly options to your clients is a great way to help them to understand the invisible waste that each process entails. This approach also promotes your own green attitude.
Lead by Example
Send invoices by email instead of post, provide green hosting options for using servers that use renewable energy. Offer Skype video calls instead of face-to-face meetings that require travel and work from home when appropriate.
Choose Clients Wisely
Knowledge and Communication
By choosing to work with a business, you are endorsing them and their company, so it’s important to know who you’re dealing with, and whether you’re comfortable with what they do.
Who to Work With?
While it would be great to only work with non-profit organisations and charities, the majority of businesses need to make money. You don’t have to turn down corporate offers to ensure your principles are maintained. If you make a business look good, they will probably make more money. Sustainability can be a win-win.
Our Sustainable Work
Simpkin Burley created the packaging design for Kiran’s Spice Kits, which has a strong emphasis on sustainability. We sourced sustainable products for the printing and product packaging. Our design is 100% recyclable and biodegradable, including wood pulp bags instead of plastic.
Creating a Sustainable Brand
If, like Kiran’s, you have high aspirations for the sustainable credentials of your product, it can be a great selling point to use as a point of difference. To learn more about our Kiran’s design view our case study..