Brand evolution and website design for this UK-based international engineering practice
Pell Frischmann is a top ten, UK-based international engineering practice with over 90 years of experience within the built environment sector. Simpkin Burley was initially asked to review and consolidate the marketing collateral of the firm. The brand evolution was focussed on supplying a suite of marketing templates that improved consistency and clarity of message. This demonstrated the scale of knowledge and experience that is one of the major assets of the businesses.
Following on from the brand evolution, we were also engaged to upgrade the business’s online presence with a new website. The initial work focussed on improving the website navigation and consolidation of the site map. A later phase of this digital project has also introduced better Search Engine Optimisation (SEO), improved user experience and better functionality as the business grows its services and specialisms.
A Growing Online Presence
Simpkin Burley was asked to update the navigation and functionality of Pell Frischmann’s website. Over a period of time this relationship has grown and we are now on-hand as the firm’s online and digital consultant.
A Comprehensive Marketing and PR Tool
The website has grown to include greater coverage of Pell Frischmann’s specialisms and skillsets. The site is now a resource for the business’s HR department as well as providing a contact interface for all its UK offices. The SEO of the website has been improved to drive traffic to the relevant specialist services.
Evolution not Revolution
We reviewed Pell Frischmann’s brand positioning, consolidating and defining their suite of marketing collateral. This ensured their brand was consistent, clear and communicated their messages well. Brand evolution can be a cost-effective method of ensuring a business’s communications are fit for purpose without a full company rebrand.
Consistent Marketing Collateral
Simpkin Burley produced templates that could be easily used by Pell Frischmann’s UK-wide team. Brand assets included new presentations, printed collateral, photography and colour guidelines, as well as a digital newsletter. We packaged the brand in a simple guidelines’ presentation, allowing the whole team to produce a cohesive brand image in all their work.
Brand design and promotional literature for a financial investment product
We designed a new brand design and promotional literature for a financial investment product. Thrive is a financial wealth business, aiming to prove that you can be caring when thinking about money. Simpkin Burley was initially asked to create a brochure explaining the offer. The brief developed and we also designed a new brand identity and associated marketing suite.
We focused on simple, personal messages to make potential customers think about why they might want to save. Instead of using the topic of making money, we used the concepts of real people, personal connections, and relationships. We did this to tell a story about how a secure financial future can transform lives.
Manning Holden Architects
A brand design and naming for a Derbyshire based architectural practice specialising in residential design
We created a brand design and naming for Manning Holden, a Derbyshire architectural practice specialising in residential design. The business specialises in sustainable building practices and is family run. We steered the client to a name that included the founder and lead designers’ names. For a client to be working with a director whose name is ‘above the door of the company’ makes them feel like they are talking to a senior architect and that their project is important. It also suggests collaboration and partnership within the practice.
Manning Holden Architects is growing in recognition and have been commissioned to design many residential buildings in their target Derbyshire area. The practice continues to expand both in the scope of their projects and by employing local talent.
Inspired by Materiality
Simpkin Burley chose to work with the business owners’ natural visual style and created a palette inspired by local architectural materials. We complemented this with simple but classic typography that reflects the business type and its aspirations to be an environmentally considerate designer.
A Brand Application Suite
As well as brand guidelines we produced a pocket-sized brochure to communicate the process of working with an architect. We also created a quality business card and site gear so that our client has a consistent look and feel at every touch point of their customers touch points.
Manchester Airport Group
Creative partner, designing marketing and advertising campaigns for Manchester and Stansted International Airports
Simpkin Burley is a Manchester and Stansted International Airport creative partner to Manchester Airport Group (MAG). As well as ‘in-house’ campaigns we have also supplied creative for international travel brands such as Virgin Holidays and Singapore Airlines.
Working alongside MAG’s marketing team, we have created marketing and advertising campaigns, informational designs, promotion for their services and facilities, including large scale signage and wayfinding.
Manchester Airport T3 Wall
Large Scale Infographic
At Manchester Airport we used the existing Manchester Airport brand in a fresh and bold way to create an information corridor to promote their pre-flight services. We divided a 24 metres terminal wall into individual ‘fly poster’ designs, creating visuals and messaging that spoke to people on the move.
Design Impact on the Move
We combined striking imagery with simple statements that could easily be digested while walking. By taking this design approach, we were able to communicate a lot of information in a concise way.
To raise awareness of the many routes offered by Manchester International Airport, Simpkin Burley designed a versatile flyer. The design concept was influenced by an airport departures board.
Event Marketing Collateral
The flyer was designed to be updated and could be given different colour treatments to tie in with events that the airport attended as a business. The flyer was used at a several off-site events like Manchester Pride and events to promote their routes and services.
Price Guarantee Mark
A Mark of Quality
To promote food and beverage (F&B) tenants within their terminals, Manchester Airport engaged Simpkin Burley to design a price guarantee mark. The mark signified that operators of restaurants and bars were pricing competitively with the high street. The campaign aimed to dispel the myth that airports’ operators heavily mark up their food and beverages.
A Complementary Brand
The mark was designed to sit with Manchester Airports F&B tenants’ brands. This meant considering versatility, shape, size and end-user applications.
With a working relationship dating back years, Simpkin Burley’s mission has always been to contribute to the strength and clarity of the Manchester Airport Group brand. Working with the company’s existing corporate identity, we consider ourselves responsible for the presentation of MAG’s brand in a consistent and creative way. We aim to tell their story and enable them to communicate clearly.
Support for Business
Working behind the scenes we have also worked on business presentations and tender support to ensure that Manchester Airport Group’s business runs smoothly and profitably. We also provide on-hand support for some of their airline and F&B partners.
A bespoke presentation for Strata Homes, a high-end housing developer
We designed a bespoke presentation for Strata Homes. A canvas bespoke presentation box and super-sized book to demonstrate the scale of the project and to showcase the proposals at an appropriate scale. Art directing specially commissioned photography for the project, we were able to incorporate the rich texture and heritage of post-industrial Sheffield into the design to convey a picture of the city quarter’s future potential.
Working alongside an expert team of masterplanners, architects and landscape designers the proposal analysed the history of Attercliffe, reviewed the City of Sheffield vision for the area, and utilised socio-economic understanding to create a development that would fit seamlessly into the wider area, kick-starting further regeneration.
Graphic Design for the Built Environment
A Bespoke Presentation
Simpkin Burley has a history of designing for the built environment and has strong opinions on how to design branding for destinations. We match local knowledge with compelling storytelling to elevate our clients’ offer.
Simpkin Burley Coordinated all input from eight consultants into one coherent story. The finished product read as one coordinated presentation which targeted the end-user: Sheffield City Council.
London City Airport
A B2B marketing campaign for London City Airport’s terminal for the future
We created a B2B campaign creative for London City Airport’s terminal for the future. The airport wanted a way of promoting their new retail and leisure space to potential tenants to give a true sense of what to expect. The campaign features contemporary London design because, like the forthcoming terminal, this reflects the essence of the city.
Bold infographics, famous London quotes and a strong sense of storytelling enabled London City Airport Group to convey complex information. This enabled the business to market their offer to potential partners and enhance their brand.
B2B Marketing for Property
Selling tenant space within a built environment is an area of expertise for us at Simpkin Burley. The London City Airport B2B marketing campaign walks potential tenants through the tender process in an easy-to-understand way. This was designed to increase the number of applicants for space and lead to better quality tenants.
Build Environment Specialists
Our team has over twenty years’ experience in designing marketing material to sell property together with understanding the customer journey of the built environment industry.
The Alternative Adviser
A bold and distinctive financial services brand design for a wealth planning business.
Simpkin Burley designed a visually strong brand for this financial planning business. We used contemporary type combined with a black and white colour palette to demonstrate our clients clarity of message. The bold style of the brand instils a strong sense of quality and trust. The concept of plain-speaking advice is conveyed by a graphic device inspired by a keyboard shortcut.
The identity was applied to an extensive suite of applications. This included stationery, corporate literature, a website, video marketing, office signage and advertising campaigns as well as a monthly lifestyle magazine.
A Complete Brand Suite
One aspect of brand design that we’re passionate about is ‘message’. By ensuring all business communications are ‘on brand’, a business looks professional, consistent with good attention to detail. We believe consistency leads to brand recognition.
Comprehensive Brand Suite
For this project we created brand guidelines to ensure the identity was applied consistently. For the brand launch, a full set of stationery was created which demonstrated the high-end nature of the business. Business cards, letterheads and postcards were all produced by A14 Print Finishing and used quality, embossed, GF Smith paper.
Simpkin Burley is on call for The Alternative Adviser for adhoc marketing and design campaigns. This can be as simple as occasional advertising for forthcoming events or the production of their monthly lifestyle magazine.
Escape Magazine contains articles that relate to the lifestyles of our client’s customers. Rather than a typical e-newsletter, our client wanted to share something that was special and tailored to their clients. The format of the magazine demonstrates a personal touch and attention to detail the business has designed into every step of their customer journey.
A comprehensive residential branding project close to the waterside in Nottingham
Simpkin Burley created a comprehensive residential branding design for Pelham Waterside, a housing development close to the River Trent in Nottingham. We worked alongside PR & Marketing agency Big Old House, for their client Pelham Homes. The project is designed to appeal to a target market of first-time buyers and families.
We targeted the customer journey of home buyers with an extensive marketing and advertising campaign. Brand applications included a launch event, sales brochures, welcome pack and advertising campaigns. On-site signage included a 75 metre site hoarding, branded flags, welcome totem signs, sold/for sale signs and even a custom made branded welcome mat!
The Design Concept
The Nature of Waterside Living
The waterside area of Nottingham has been transformed in recent years and there are now many new residential developments. Many of these projects have used identities that represent water as a theme. Our concept was to do something different and show the true nature of waterside living. We designed a brand that visualised rich vegetation and a connection to nature. We believe this represents the true nature of a waterside experience.
A Contemporary Colour Palette
We designed a colour palette that featured colours found in contemporary interior design so that the brand appealed to the target audience. The same colour palette was later used by interior designers Claude Hooper in the showhome which contributed further to the strength of the brand.
New #DesignersClub Event for Nottingham
Simpkin Burley collaborated with co-working space, Works Social, to hold a new #DesignersClub event for the design community in Nottingham.
Setting the challenge of designing a movie or music poster, local designers and illustrators were invited to submit their entries. The work was celebrated at an evening of fun where like-minded creatives could celebrate the work.
Pitching their pencils, palettes and pantones against each other were a range of local creatives, all with their own unique style and take on the brief. From The Long Good Friday to Pan’s Labyrinth and Ferris Bueller’s Day Off, all genres of movie and music posters were given a makeover. Each posters was shown on screen and chatted through during the evening in an encouraging and informal way.
Dan Simpkin from Simpkin Burley, who co-hosted #DesignersClub said: “It’s something we’ve been thinking about for a while. We wanted to see if there was an appetite for this sort of event in Nottingham. We’ve been blown away by everyone’s enthusiasm and the standard of all the entries. We’re really lucky to have such diverse talent in Nottingham.”
A Creative Community
People shared their stories and inspiration behind their designs. Many people said how much they enjoyed working on a project because it was purely for fun and for their design merit.
Hosting the Event
Han van Oudheusden co-founder at Works Social and freelance designer said: “All entries were to such a high standard. They all made it onto the Works Social wall of fame in our outdoor space. The winning three, got extra exposure and were posted by the designers themselves in the culmination of the event, a live fly posting.
The feedback from all who attended was overwhelmingly positive and we think we’ll have more events in the future. Keep ‘em peeled for details of our next event.”
Shoutout to the Designers…
A big shout out to all those who entered and supported the first #DesignersClub event in Nottingham.
Check out more of their talent on the following Instagram profiles:
Sustainability and Graphic Design
There is an increasing desire and pressure for companies worldwide to acknowledge their corporate responsibilities when it comes to the environment. Businesses can adopt sustainable practices to minimise the effects they are having on the world.
While it might not be the first industry that springs to mind when you think of sustainability, there are plenty of areas where creative industries, particularly graphic designers, can do their bit for the good of the planet.
While technology is enabling us all to become paperless, there’s no denying that print still makes up a lot of the design industry’s output. Along with cutting down trees and using electricity, metal is also used in the production process. This can sometimes be overlooked.
Turning a Negative into a Positive
We think the attitude towards print could become a positive one. If we as designers, can create something that a recipient treasures and keep, rather than throw away, we can better justify printing.
Choose Sustainable Materials
Choice of Materials
It’s worth sourcing a sustainable paper manufacturer that is certified by a body such as the SFI, FSC or PEFC. Avoid using virgin materials, and use chlorine-free paper to reduce the harmful impact on the environment.
Re-use and Recycle
Whenever you use paper, ensure that as much as possible is recycled afterwards. Minimise the use of UV or foil coatings that might stop the finished product being recycled.
Use VOC-free ink
Some inks used in printing contain pollutants or volatile organic compounds (VOCs). These are harmful to the environment. Only use VOC-free inks and check that all the printers that you work with do the same.
It’s also important to minimise your use of ink by only printing where necessary. When designing printed materials, reduce bleed to minimise ink and paper wastage. This could have a good knock-on effect for the design project. Often we prefer a more minimal approach to design so the client’s message can achieve greater clarity.
Minimise Energy Consumption
Graphic designers often use powerful, high-spec’ computers that use a lot of electricity. This is on top of the energy required for lighting and heating. You can offset this consumption by choosing energy-efficient options. Turn lights and equipment off when they are not being used and switch to a green energy supply.
Our Mac’s are positioned close to natural light to avoid reliance on electrical lighting and all screens are chosen for their low energy credentials.
Provide Eco-friendly Options
Sustainability Built in to Our Process
Offering eco-friendly options to your clients is a great way to help them to understand the invisible waste that each process entails. This approach also promotes your own green attitude.
Lead by Example
Send invoices by email instead of post, provide green hosting options for using servers that use renewable energy. Offer Skype video calls instead of face-to-face meetings that require travel and work from home when appropriate.
Choose Clients Wisely
Knowledge and Communication
By choosing to work with a business, you are endorsing them and their company, so it’s important to know who you’re dealing with, and whether you’re comfortable with what they do.
Who to Work With?
While it would be great to only work with non-profit organisations and charities, the majority of businesses need to make money. You don’t have to turn down corporate offers to ensure your principles are maintained. If you make a business look good, they will probably make more money. Sustainability can be a win-win.
Our Sustainable Work
Simpkin Burley created the packaging design for Kiran’s Spice Kits, which has a strong emphasis on sustainability. We sourced sustainable products for the printing and product packaging. Our design is 100% recyclable and biodegradable, including wood pulp bags instead of plastic.
Creating a Sustainable Brand
If, like Kiran’s, you have high aspirations for the sustainable credentials of your product, it can be a great selling point to use as a point of difference. To learn more about our Kiran’s design view our case study..