Designing a Brand Strategy – What You Need to Know

Brand and Logo Design

Journal Type




Whether you’re looking to create a new visual identity, refresh an existing brand, or go back to the drawing board for a complete overhaul, there can be a lot to consider when designing a brand strategy to ensure a new brand hits the mark.

We’re often asked what our biggest considerations are when beginning a brand project, so we’ve put together some of our top tips for brand strategy. We’d love to hear your thoughts…

Brand Life Cycle
Brand Design Evolution
Components of a Brand
Brand Personality
Visual Brand
Brand Language
Brand Comparison
Customer Profiles
Brand launch
Brand Book
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