Foodiie Packaging & Branding
Packaging and branding design for Foodiie, a home cooking retail brand.
Project
Simpkin Burley designed a new identity and packaging design for Foodiie. We positioned Foodiie as a friendly looking brand that would attract the target audience of high-end, food lovers. Then, we created a new logo that uses a heart motif within the design to represent a promise of care for both customers and also for the environment. The same heart icon was also used as an aperture to showcase the product on the retail packaging.
All materials are made from sustainable products. This includes the ‘plastic’ bag that contains all the spices, which is made from wood pulp. The packaging is 100% biodegradable and recyclable.
Foodiie Spice Kits are now stocked in high-end delicatessens. Retail sales have increased since the launch of the new brand and packaging design.
A New Logo
Repositioning
After entering the market as Kiran’s Spice Kits the company decided they wanted a name that was less personal and more marketable. The new name required the brand to evolve to be easier to see on the retail shelf.
Logo Design
The existing brand typeface was not suitable for the new name so we created a new logo. We chose a bold typeface and retained the familiar heart motif for the letter ‘i’. This gave the updated packaging a whole new personality. The retail packaging became a more confident in feel and more visible, whether on a deli or kitchen shelf.
Scalable Retail Packaging
Beauty on a Budget
We designed the Foodiie packaging to be economical to produce as well as tactile to hold and eye catching in a retail environment. The cost-effective setup was achieved by working with our printers to create a net that could be reasonably produced at all scales. This in turn meant that the business could be scaled up when the client was ready to grow their business further.
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