The Alternative Adviser
A bold and distinctive financial services brand design for a wealth planning business.
Project
Simpkin Burley designed a visually strong brand for this financial planning business. We used contemporary type combined with a black and white colour palette to demonstrate our clients clarity of message. The bold style of the brand instils a strong sense of quality and trust. The concept of plain-speaking advice is conveyed by a graphic device inspired by a keyboard shortcut.
The identity was applied to an extensive suite of applications. This included stationery, corporate literature, a website, video marketing, office signage and advertising campaigns as well as a monthly lifestyle magazine.
A Complete Brand Suite
Consistency
One aspect of brand design that we’re passionate about is ‘message’. By ensuring all business communications are ‘on brand’, a business looks professional, consistent with good attention to detail. We believe consistency leads to brand recognition.
Comprehensive Brand Suite
For this project we created brand guidelines to ensure the identity was applied consistently. For the brand launch, a full set of stationery was created which demonstrated the high-end nature of the business. Business cards, letterheads and postcards were all produced by A14 Print Finishing and used quality, embossed, GF Smith paper.
Agency Partners
On-call Support
Simpkin Burley is on call for The Alternative Adviser for adhoc marketing and design campaigns. This can be as simple as occasional advertising for forthcoming events or the production of their monthly lifestyle magazine.
Escape Magazine
Escape Magazine contains articles that relate to the lifestyles of our client’s customers. Rather than a typical e-newsletter, our client wanted to share something that was special and tailored to their clients. The format of the magazine demonstrates a personal touch and attention to detail the business has designed into every step of their customer journey.
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