The Alternative Adviser

A bold and distinctive financial services brand design for a wealth planning business.

Simpkin Burley Brand Identity Design


The Alternative Adviser


  • Advertising
  • Branding & Identity
  • Design for Print
  • Graphic Design
  • Signage + Wayfinding
  • Website Design


  • Finance


Simpkin Burley designed a visually strong brand for this financial planning business. We used contemporary type combined with a black and white colour palette to demonstrate our clients clarity of message. The bold style of the brand instils a strong sense of quality and trust. The concept of plain-speaking advice is conveyed by a graphic device inspired by a keyboard shortcut.

The identity was applied to an extensive suite of applications. This included stationery, corporate literature, a website, video marketing, office signage and advertising campaigns as well as a monthly lifestyle magazine.

The Alternative Adviser Glass Manifestation
Alternative Adviser sign design
Alternative Adviser financial services brand letterhead
The Alternative Adviser financial services brand design strapline
The Alternative Adviser Advertising Campaign
The Alternative Adviser racing car sponsorship logo
The Alternative Adviser Postcard Design for financial planner
The Alternative Adviser Financial Roadmap
The Alternative Adviser Brand Design Business Card
Alternative Adviser financial services brand website design
The Alternative Adviser ESCAPE Magazine Design
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