The Alternative Adviser
A bold and distinctive financial services brand design for a new type of wealth planning consultancy, aiming to do things differently.
Simpkin Burley designed a strong and brand for a UK financial planning consultancy. We used contemporary typography combined with a black and white colour palette to demonstrate a clarity of message. The bold style of the brand instils a strong sense of quality and trust. The concept of plain speaking advice is conveyed by a graphic device inspired by a keyboard shortcut.
The identity was then applied to a comprehensive suite of applications. This including stationery, corporate literature, a website, video marketing, office signage and an advertising campaign, as well as a monthly lifestyle magazine.
A Complete Brand Suite
One aspect of brand design that we’re really passionate about at Simpkin Burley is message. By ensuring all communications that a business produces is ‘on brand’, a message is sent that a business is professional, consistent, and cares about every detail. We believe consistency equals brand recognition.
Comprehensive Brand Suite
For The Alternative Adviser we created the brand guidelines to ensure the identity was applied consistently. For the brand launch, a full set of stationery was created which demonstrated the high-end nature of the business. Business cards, letterheads and postcards were all produced by A14 Print Finishing using embossed GF Smith Colorplan quality papers.
Simpkin Burley are on call on a regular basis for The Alternative Adviser for ad-hock marketing and design campaigns. This can be as simple as occasional advertising for forthcoming events or the production of a monthly lifestyle newsletter;
ESCape Magazine is a magazine containing articles that relate to the lifestyle the clients of The Alternative Adviser lead. Rather than a typical e-newsletter that a lot of businesses send out the client wanted to send something tailored to their clients in a format that demonstrated the care and personal touch that the business demonstrates through every action it takes along it’s customer journey.