Designing a Brand Strategy – What You Need to Know

Brand and Logo Design

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Introduction

Whether you’re looking to create a new visual identity, refresh an existing brand, or go back to the drawing board for a complete overhaul, there can be a lot to consider when designing a brand strategy to ensure a new brand hits the mark.

We’re often asked what our biggest considerations are when beginning a brand project, so we’ve put together some of our top tips for brand strategy. We’d love to hear your thoughts…

Brand Life Cycle
Brand Design Evolution
Components of a Brand
Brand Personality
Visual Brand
Brand Language
Brand Comparison
Customer Profiles
Brand launch
Brand Book

New #DesignersClub Event for Nottingham

Simpkin Burley Design Event Nottingham

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Simpkin Burley collaborated with co-working space, Works Social, to hold a new #DesignersClub event for the design community in Nottingham.

Setting the challenge of designing a movie or music poster, local designers and illustrators were invited to submit their entries. The work was celebrated at an evening of fun where like-minded creatives could celebrate the work.

Pitching their pencils, palettes and pantones against each other were a range of local creatives, all with their own unique style and take on the brief. From The Long Good Friday to Pan’s Labyrinth and Ferris Bueller’s Day Off, all genres of movie and music posters were given a makeover. Each posters was shown on screen and chatted through during the evening in an encouraging and informal way.

Flyposting at Works Social, Nottingham
DesignersClub Event at Works Social, Nottingham
DesignersClub Design Event, Nottingham

Wayfinding as a Methodology for Design

Wayfinding Design by Simpkin Burley

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We believe that wayfinding is more than just a service that we provide. Throughout years in the design industry the way you design a wayfinding project has led us to work in a specific way and had a profound effect on our process. Because of this, we wanted to explain what it is and how it can improve your design project.

London sign design
Wayfinding Methodology
Simpkin Burley Wayfinding Projects
Simpkin Burley Creative Process

Successful Destination Branding Design

Amsterdam flag design

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Much like branding for businesses, city branding design is the promise of a set of values, making a location seem attractive and desirable. The brief could be to attract tourists, present a certain lifestyle or activity, or to encourage people to live somewhere.

By communicating the offer in terms of a particular experience or way of life, people are able to align themselves with the sense of community that is being portrayed.

Here are a few case studies that we think demonstrate how powerful branding for destinations can be…

I Love NY Brand
I amsterdam City Brand
Digbeth brand
Pelham Waterside development brand

Simpkin Burley Attends Big House EXPO Event in Nottingham

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Simpkin Burley were delighted to attend the Big House EXPO. The event was held at in St Mary’s Church in The Lace Market in Nottingham on September 10th.

The Creative Quarter event, was a wonderful opportunity to meet people in the creative community, as well as potential clients and collaborators from around the East Midlands.

Simpkin Burley pin badges
St Mary's Church
Simpkin Burley book design

Sustainability and Graphic Design

Plastic Free Foodiie Packaging Design

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In this piece we’re discussing sustainability within the graphic design industry. While it might not be the first profession that springs to mind when you think of being good to the environment, there are plenty of areas where designers can do their bit for the good of the planet.

There is an increasing desire and pressure for companies worldwide to acknowledge their corporate responsibilities when it comes to the environment. Businesses can adopt sustainable practices to minimise the effects they are having on the world.

Strata Homes Presentation Box
Sustainable Packaging Design
Simpkin Burley Creative Process
Kirans Sustainable Packaging Design
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