The Alternative Adviser
A strong, dependable corporate image for a new style of financial planning consultancy.
Contemporary and characterful typography combines with a monotone colour palette to deliver a clarity of message and a strong sense of quality and trust. The concept of plain speaking advice is conveyed by a graphic device inspired by a keyboard shortcut.
The style was then rolled out to a comprehensive suite of applications including stationery, website, video marketing, signage, advertising and a monthly high-quality lifestyle magazine.