Project

A comprehensive brand identity for a Nottingham waterside residential development. from competing neighbouring schemes in a way that appeals to the target market of first-time buyers, downsizers and families.

In a market saturated with logos representing water, the concept was to describe the true nature of waterside living by showing a contemporary interior design colour palette and natural elements of a waterside environment rich in vegetation. An extensive brand identity package detailed the digital target audience journey, launch event and advertising campaigns, as well as construction and completion of signage and wayfinding.