Project

Simpkin Burley designed a new brand to To create a name and brand identity for a start-up architectural practice from Derbyshire with a speciality in sustainable residential design. We steered the client to a name that included the directors and lead designer of the business. For a client to be working with a director whose name is ‘above the door of the company’ makes a client feel like they’re talking to an expert and that their project carries importance to the firm. It also suggests collaboration and partnership within the practice; a family business.

Simpkin Burley chose to work with the business owners’ natural visual style and created a palette anchored in architectural materials. We complemented this with simple but classic typography that reflects the business type and its aspirations to be an environmentally considerate designer.

A strong first year in business has seen Manning Holden being commissioned to design many residential buildings in the Derbyshire area, with expansion plans for 2020 and beyond.