Marketing and campaign creative for the airport group who operate Manchester and Stansted Airports.
Using the Manchester Airport Group brand in a fresh and bold way, we divided the wall into individual ‘fly poster’ designs, creating visuals that appeal to a younger demographic without deviating from their brand communications. By combining striking imagery with simple statements that could be easily digested on the 24-metre walk between dwell areas, we were able to communicate a lot of information in a concise way.
The signage was launched in August 2019. The client is now using the piece as look-and-feel precedent for other airport communications.