Kiran’s Spice Kits

Environmentally conscious packaging design for a curry spice brand.

Kiran's Brand and Packaging Design

Client

Kiran’s

Service

  • Brand Identity
  • Packaging

Sector

  • Retail

Project

Simpkin Burley designed a new identity to reposition Kiran’s as a caring, quality brand. We designed a new logotype to target a high-end customer while retaining a friendly image that is easily recognisable in a retail setting. We used the heart motif as an apostrophe to represent a promise of care for both customer and the environment which was also utilised in the retail packaging as an aperture to showcase the product at a glance.

All stock is sourced from sustainable materials including the ‘plastic’ bag to contain the spices which is made from wood pulp, making the packaging is 100% biodegradable and recyclable.

Kiran’s Spice Kits are now stocked in more high-end delicatessens, and retail figures are reporting improved sales since the launch of the rebrand.

Simpkin Burley Kiran's packaging creative

Kiran's Packaging Aperture
Plastic Free Packagaing
Calendar Icon Location Icon Down Arrow Up Arrow Left Arrow Right Arrow Quote Icon Telephone Icon Email Icon