Brand design and promotional literature for a financial investment product
We designed a new brand design and promotional literature for a financial investment product. Thrive is a financial wealth business, aiming to prove that you can be caring when thinking about money. Simpkin Burley was initially asked to create a brochure explaining the offer. The brief developed and we also designed a new brand identity and associated marketing suite.
We focused on simple, personal messages to make potential customers think about why they might want to save. Instead of using the topic of making money, we used the concepts of real people, personal connections, and relationships. We did this to tell a story about how a secure financial future can transform lives.