Brand identity and promotional literature for a financial services product
Thrive is a financial investment company, aiming to prove that you can be caring when thinking about money. Simpkin Burley were initially asked to create a brochure explaining the offer, but this developed to form a complete brand identity and associated marketing collateral.
We focused on simple, personal messages to make potential customers think about why they want to save. Instead of pushing the angle of only making themselves richer, we used the concepts of real people, personal connections and tactile interactions to create a connection between financial stability, family harmony, and an investment company that cares.