Brand evolution and website design for this UK-based international engineering practice
Pell Frischmann is a top ten, UK-based international engineering practice with over 90 years of experience within the built environment sector. Simpkin Burley was initially asked to review and consolidate the marketing collateral of the firm. The brand evolution was focussed on supplying a suite of marketing templates that improved consistency and clarity of message. This demonstrated the scale of knowledge and experience that is one of the major assets of the businesses.
Following on from the brand evolution, we were also engaged to upgrade the business’s online presence with a new website. The initial work focussed on improving the website navigation and consolidation of the site map. A later phase of this digital project has also introduced better Search Engine Optimisation (SEO), improved user experience and better functionality as the business grows its services and specialisms.
A Growing Online Presence
Simpkin Burley was asked to update the navigation and functionality of Pell Frischmann’s website. Over a period of time this relationship has grown and we are now on-hand as the firm’s online and digital consultant.
A Comprehensive Marketing and PR Tool
The website has grown to include greater coverage of Pell Frischmann’s specialisms and skillsets. The site is now a resource for the business’s HR department as well as providing a contact interface for all its UK offices. The SEO of the website has been improved to drive traffic to the relevant specialist services.
Evolution not Revolution
We reviewed Pell Frischmann’s brand positioning, consolidating and defining their suite of marketing collateral. This ensured their brand was consistent, clear and communicated their messages well. Brand evolution can be a cost-effective method of ensuring a business’s communications are fit for purpose without a full company rebrand.
Consistent Marketing Collateral
Simpkin Burley produced templates that could be easily used by Pell Frischmann’s UK-wide team. Brand assets included new presentations, printed collateral, photography and colour guidelines, as well as a digital newsletter. We packaged the brand in a simple guidelines’ presentation, allowing the whole team to produce a cohesive brand image in all their work.