A comprehensive residential branding project close to the waterside in Nottingham
Simpkin Burley created a comprehensive residential branding design for Pelham Waterside, a waterside residential development in Nottingham. Working alongside PR & Marketing agency Big Old House, for their client Pelham Homes, the project is designed to appeal to a target market of first-time buyers and families.
An extensive marketing campaign targeted the customer journey of home buying. Brand applications included a launch event, sales brochures, welcome pack, out of house advertising campaigns. On-site signage comprised of 75 metre site hoarding, branded flags, welcome totem sign, for sale/sold signs and even a custom made branded welcome mat!
The Design Concept
The True Nature of Waterside Living
This area of Nottingham has been transformed in recent years and there are many waterside developments. Many of these developments have with brands that represent water as a theme. Our concept was to do something different and show the true nature of waterside living. We designed a brand that visualised rich vegetation and a connection to nature because we believe this represents the true nature of a waterside experience.
A Contemporary Colour Palette
The colour palette featured colours found in contemporary interior design to appeal to the target audience. The same colour palette was later used by interior designers Claude Hooper in the showhome.