Manchester Airport Group
Creative partner for a UK-based international airport group
Simpkin Burley are a creative partner to Manchester Airport Group (MAG) and their marketing teams across two of their major international airports, Manchester and Stansted. As well as MAG ‘in-house’ campaigns we have also supplied creative for international travel brands such as Virgin Holidays and Singapore Airlines.
Working alongside MAG’s marketing team, we have created marketing and advertising campaigns, informational designs, promotion for their services and facilities and large scale signage and wayfinding.
Manchester Airport T3 Wall
Large Scale Infographic
At Manchester Airport we used the existing Manchester Airport brand in a fresh and bold way to create an information corridor to promote their pre-flight services. We divided a 24 metre terminal wall into individual ‘fly poster’ designs, creating visuals and messaging that spoke to people on the move.
Design Impact on the Move
The combination of striking imagery with simple statements that could be easily digested, we were able to communicate a lot of information in a concise way.
Airport Destinations Flyer
To raise awareness of the many routes offered by Manchester International Airport, Simpkin Burley designed a versatile flyer influenced by an airport departures board.
Event Marketing Collateral
The flyer was over the space of a year given different colour treatments as part of a couple of off-site events to promote the airport such as Manchester Pride and air industry events.
Price Guarantee Mark
A Mark of Quality
To promote food and beverage (F&B) tenants within their terminals, Manchester Airport engaged Simpkin Burley to design a price guarantee mark. The mark signified that operators of restaurants and bars were pricing competitively with the high street, dispelling the myth that airports tenants heavily mark up their F&B offer.
An Umbrella Brand
The mark was designed to sit with Manchester Airports F&B tenants brands. This meant considering versatility, shape, size and end-user applications.
With a working relationship dating back years we at Simpkin Burley pride ourselves on contributing to the strength of the Manchester Airport Group brand. It can sometimes be
Support for Business
Working behind the scenes we have also worked on business presentations and tender support to ensure that the business of Manchester Airport Group runs smoothly and profitably.