London City Airport
A B2B marketing campaign to take retail and leisure development to market pre-development
London City Airport is creating a terminal for the future and wanted a way of promoting their new retail and leisure space to potential tenants.
Giving a true sense of what to expect, the B2B marketing campaign employed a combination of personality and contemporary London design that, like the forthcoming terminal, reflects the essence of the city.
Bold infographics, famous London quotes and a strong sense of storytelling enabled London City Airport Group to convey complex information to potential partners and enhance their brand.