Kiran’s Spice Kits
Environmentally friendly packaging design for a range of home cooking kits.
Simpkin Burley designed a new identity and packaging design for Kiran’s Spice Kits. We created a new logo targeted at high-end customers. At the same time we positioned Kiran’s as a friendly brand that is easy to recognise on the shelf. The design uses a heart motif as an apostrophe to represent a promise of care for both customer and the environment. We then used the heart as an aperture to showcase the product on the retail packaging.
All materials are sourced from sustainable materials. This includes the ‘plastic’ bag that contains the product, which is made from wood pulp. The packaging is 100% biodegradable and recyclable.
Kiran’s Spice Kits are now stocked in high-end delicatessens. Retail sales have increased since the launch of the new brand and packaging design.